AMBITION IS THE FIRST STEP TOWARDS
SUCCESS
COMMERCIAL STRATEGY, PLANNING AND EXECUTION.
INNOVATIVE, AFFORDABLE, SCALABLE AND SUSTAINABLE
WHO ARE WE?
An international route-to-market consultancy firm founded by associates with more than 20 years of individual service across multi-disciplined functions in FMCG.
We build a detailed analysis of the market opportunities, we leverage world-class technologies in our solutions, to employ a systematic execution model - empowering your team to an effective maximization of "profitable growth".
AN INNOVATIVE AND DYNAMIC APPROACH
TO LOCAL AND TRADITIONAL ROUTE-TO-MARKET
OUR CORE OFFERING
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Strategic commercial business planning
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Local & traditional strategic route-to-market consulting
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Build commercial capability to drive salesforce effectiveness
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Tools, technology and execution
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support to ensure compliance
HOW WE CAN HELP YOU
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Optimize Net Sales Revenue (NSR) at
affordable Cost-To-Serve (CTS)
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Strike the right balance between CTS and
Line of Sight (LOS)
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Increase influence at the point of sale (at an affordable CTS) to drive NSR, Profit & Share
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Revenue through vertical and horizontal profitable
growth through, optimum brand & pack mix offering
WHY COLD-TECH?
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Cold-tech’s approach, toolkit and experience allow for a granular view of your market opportunity.
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Our approach is meticulously precise even for companies with complex route-tomarket models.
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We measure and work closely with your teams to uplift and promote productive selling behaviours.
MARKET OPPORTUNITY
ASSESSMENT
COLD-TECH'S
analysis provides a granular, analytical
view of your market
opportunity down to the
individual account level.
QUICK WINS
COLD-TECH 'S
No-regret moves to
capture quick wins
across geographies,,
products or solutions,
and priority customer
segments..
UNDERSTANDING OF GAPS
COLD-TECH'S
expertise creates a view of gaps you need to address between sales resources and market opportunities.
FULL-POTENTIAL
BLUEPRINT
COLD-TECH
blueprints for
aligning your sales team
with your market
opportunities, along with
the necessary capability
building and tools to
support your processes.
HOW WE DRIVE YOUR TOP AND BOTTOM LINE
​CUSTOMER COLLABORATION
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Shared Value Creation
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Build Customer Capability
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Creative Growth
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Collaborative Partners
CAPABILITY
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Embody Winning Culture
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Build Local Capability
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Develop Next Generation Of Leaders
ENTRY PACKS
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Right Packs To Drive
Recruitment And
Consumption -
Drive Core Brands
With Multiple Entry
Price Points
OUT-OF-STOCK SUPPLY CHAINS
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Reduce Out Of
Stock (OOS) -
Preferred Supply
Chain -
Develop Partners
To Reduce OOS
OUT-OF-STOCK SUPPLY CHAINS
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Expand Availability
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Segmented RTM Models
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Flexible Rtm Models
To Serve Categories,
Markets, Channels
And Customer
Segments
REVENUE-GROWTH MANAGEMENT
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Grow Revenue and
Pack Transactions -
Occasion Brand
Price Pack and
Channel Strategic
Weapon -
insight Driven
Shopper Market
Solutions
GAP ASSESSMENT & OPPORTUNITY MAPPING
THE BOSS
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Strategic Business Plan
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Annual Business Plan +RTM
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Promasidor capability
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3rd Party capability
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Every Dealer Survey (EDS)
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Time Motion Study (TMS)
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Customer Value Driver Survey
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Retail Execution Survey
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Customer Database Analysis
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Current process documentation
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Capacities & Operational complexities Framework
GAP ASSESSMENT & OPPORTUNITY MAPPING
We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategise using smart tools and global resources in order to understand the implications of every choice our clients can make.
PLANNING
AND
EXECUTION
THE BOSS
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Clear understanding of the current state and gaps to achieving the destination
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Assess current RTM Identification of quick wins
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Project plan to close identified commercial gaps
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Map market opportunities
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Size of the opportunities
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Prioritize high potential areas of focus
PLANNING AND EXECUTION
ROLL-OUT
AND
EXPANSION
THE BOSS
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Deploy large scale capability & capacity to execute
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Financial Human & Organization Structure
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Tools, information & Technology
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Execution against Strategic plan and roll-out of best models to ensure incremental turnover growth to outpace cost-to-serve.
ROLL-OUT AND
EXPANSION
HOW WE BRING YOU VALUE
Integrated it solutions support our clients market effectiveness, streamlining big data-driven.
We improve revenue growth, by designing and implementing models that drive execution at the point-of-sale
We are not just a consultancy - We design and implement commercial strategy, planning and execution. We furthermore, design and implement Operational Business Plans that drive execution at the point of sale to improve revenue growth.
We drive sales force Effectiveness through our realtime Sales-Force Automation tools
We offer our clients Automation tools that support front-end; Sales-Force, Distribution and Warehouse that plug into your back-end and ERP systems improving the line of sight.
Our advanced understanding of emerging markets empowers our clients to perform beyond market expectations
We provide clients with the expertise in emerging markets far beyond market development,, third-party distributors and capability development, driving sustainable business performance optimising the cost of serve versus line-of-sight.
Our world-class technology produces powerful insights, enabling our clients to make more profitable decisions
Our world-class technology is designed to drive in-store execution through a greater understanding of actionable insights at the point of sale. This allows our clients visibility and influence in real-time, thereby improving real-time decision making
Integrated it solutions support our clients market effectiveness, streamlining - big-data-driven
We provide our clients with integrated IT solutions for tracking, reporting and analytics, which drive in-store strategy and execution. Our local and international partners provide back-end support to meet and exceed our clients needs.
A TRUE WORLD-CLASS SYSTEM
Our system does more than SFA.
It provides an innovative and integrated world-class retail execution solution that allows;
​
​
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customer order taking
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managing trade promotions
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tracking of retail activation
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performance dashboards
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report building
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dynamic maps
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route optimisation.
3 Continents | 19 Countries | 2800+ Distributors 15000+ Users | 2mil+ Customers
REAL-TIME
OPERATION
MOBILE
SUPPORT
DEPARTMENTAL
EFFICIENCY
Monitoring and reporting the real data flow at the office and mobile through an internet connection
MOBILE
SUPPORT
Order, collection, and sale operations can be done with any compatible Windows Mobile and Android device.
DEPARTMENTAL
EFFICIENCY
Relationship
management
Reporting and
binding distributors,
dealers and chain
markets to a specific
central headquarter
EMPLOYEE
TIME SPENT
Time each merchandiser spends per shop.
Results filtered by date, region, prefecture, city, chain, shop topology, or for a specific
merchandiser or shop
DEPARTMENTAL
EFFICIENCY
ASSORTMENT
CONTROL
Our planogram
compliance tool
measures the level of compliance of planograms implemented at each retail shop compared to the ones applied via our planogram editor.
DEPARTMENTAL
EFFICIENCY
Relationship
management
Reporting and
binding distributors,
dealers and chain
markets to a specific
central headquarter
IMAGE
RECOGNITION
Cutting-edge image
processing technologies
for object detection
and classification,
Learning complex
representations of
objects to achieve
optimal results for the
retail environment.
SECOND
PLACEMENT
Charts for 2nd Points of Interest (POI): Per Banner, Per Sales Rep, Per Type, Per Type Percentage, Per Sales Rep & Type, Agreed Percentage, Per Brand & Type, Per Type Percentage
OUT-OF-STOCK
REDUCTION
trends in your market. Are there any new products that people are gravitating towards? Are there any styles that are making a comeback Yodigram Takes note for you to then stock up accordingly.
A technology that provides a fast efficient and actionable way of executing in the store, gathering high-quality information with improved accuracy and consistency at a reduced cost, to enhance in-store execution
​
HOW IT WORKS :​
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Launch the app from a smart-phone
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Select the store location
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Take as many photos as needed
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Post images to the remote server
Our software reconstructs the pictures and processes reports that highlights variances. The sales rep will receive the report in near-realtime to their smart-phone for action
SALUTE THE FUTURE
REAL-TIME | ALL THE TIME
WHY OUR IOT ASSET TRACKING?
One of the largest benefits of our IoT Solutions are the efficiency it can offer. Automate business and manufacturing processes, remotely monitor and control operations, optimise supply chains and conserve resources​
Transform your supply chain, Maintain better inventory of your organisation's assets through their life-cycles.
99%
UP-TIME
We have servers based in the US, Kenya, Singapore and in India.
With a full data back up service at our Group HQ. This ensures assets are performing with the highest efficiency, assets are also geo-tagged to alert theft and equipped with real-time
SALES AND
REPORTING
Monitoring and
tracking live-action for stock movements, inputs, outputs, like vehicle warehouse, main warehouse etc.
SMS
ALERTS
CQR can generate a host of alerts, all real time, such as when a unit needs a service call. This can either be generated by the retailer, using a preset button on the slave device or by automated system diagnostics,
LOCATION
AWARENESS
All your asset locations and key performance information can be visible on the map. colour codes will tell you the assets that may need immediate attention.
DEPARTMENTAL
EFFICIENCY
TEMPERATURE
REPORTING
Real-time temperature and other parameters can be seen online in real-time. Special alerts can be generated based on pre-set-up and down temperature parameters.